collection branding

Every few months, I release a new product collection in my shop. With each new launch, I love to brand the collection and carry that throughout the packaging, promotional materials, shipping inserts, and more. I view every collection as a branch underneath the umbrella of my brand so each one is themed a little differently; however, it remains cohesive with the rest of the KHD Collections. Below are a two of the biggest collections from recent years!

lover collection - 2022

In 2022, I started catering to a new customer…Brides! I believe in celebrating all the things and the Lover Collection is full of small details for those big days. I kept a majority of the packaging in my signature light pink color, but I incorporated a teal blue color into all of the Lover assets. This decision was intended to hint at the “Something Blue” that is part of the bridal traditions. This collection included party cocktail napkins, gift tags, and greeting cards that required new Lover themed packaging. I designed several inserts and stickers to go along with each item with the corresponding product information.

christmas collections

The KHD Christmas Collections are always one of my most popular and honestly, one of my favorites too! I keep the branding pretty similar year to year as products often roll over. The look & feel is a mix of the classic Christmas colors with some pink, of course! I use the KH wreath every year and it’s become a Holiday Collection Icon. In 2020, my Christmas Collection focused on adding a little extra cheer - because we all needed it that year! I planned a photoshoot for this collection and it was the biggest one I’ve done for KHD so far - complete with custom KHD cookies, lots of pink presents, and more. 2020 was also the year I started my annual KHD Sticker Tree - it’s been so fun taking this photo every year and seeing the tree grow. This was also season when I introduced seasonal packaging to all of my shipped orders and I haven’t looked back!